Brand writing is a key part of any company’s marketing and branding

Great brand writing is essential if you want people to recognise and trust your company.

Brand ethos, values and mission statement

These are the what, who, why and how’s. These are integral for the creation and expansion of all companies.  Clearly written company mission, values and ethos are a must.

Purposes

Your purposes provide a clear outline of how your company operates. Purposes prevent future marketing campaigns and business developments from losing sight of true goals and breaking from brand consistency.

Principles

The principles maintain the focus on how to control public perception of your company. Purposes and principles need to be adaptable, showing a strong voice.

Corporate identity guidelines

Your brand requires specific fonts, colours, typefaces and layouts to create your company’s identity.
It is highly advisable to have these written in to guidelines to be passed to all departments and outside agencies with which you work.
This means every single piece of literature, website content, video or promotional material your company requires will be brand consistent.

Internal communication services

Internal newsletters inform your work force of developments across departments and, if global, across countries. Newsletters bridge gaps in individual’s knowledge of your company and of its values and principles. They also unite and inspire your employees. Writing good newsletters takes time, but it is time well spent.