Great brand writing is essential if you want people to recognise and trust your company.
These are the what, who, why and how’s. These are integral for the creation and expansion of all companies. Clearly written company mission, values and ethos are a must.
Your purposes provide a clear outline of how your company operates. Purposes prevent future marketing campaigns and business developments from losing sight of true goals and breaking from brand consistency.
The principles maintain the focus on how to control public perception of your company. Purposes and principles need to be adaptable, showing a strong voice.
Your brand requires specific fonts, colours, typefaces and layouts to create your company’s identity.
It is highly advisable to have these written in to guidelines to be passed to all departments and outside agencies with which you work.
This means every single piece of literature, website content, video or promotional material your company requires will be brand consistent.
Internal newsletters inform your work force of developments across departments and, if global, across countries. Newsletters bridge gaps in individual’s knowledge of your company and of its values and principles. They also unite and inspire your employees. Writing good newsletters takes time, but it is time well spent.
Great internal communication is key Healthy dialogue between employers and their employees is essential Employees are their company’s greatest brand ambassador and mouth-piece. An employee is often the first representative of a business. Pride in their work and working environment is paramount; without this the brand will not be projected in a positive light. Staff’s […]
To celebrate Global Entrepreneurship Week, Andrea Hardiman of All About The Message and Andrew Gray, Business Growth Enabler from NatWest organised an event to discuss the balance of day-to-day challenges all freelancers, business owners and entrepreneur’s face in finding an equilibrium between life and work. I spent an enlightening couple of hours listening to Kate Wilde, Managing Director […]
I’m sorry, this piece isn’t as juicy or racy as the title may imply; instead, a rather wonderful little list of words which are frequently misused. Often the meaning, true definition or how to use them is not fully understood. Check out these top 5 tricksy words! 1. Unique Dictionary definition: An adjective Something that […]
Top Ten Words To Avoid In Content – Writing relevant content which maintains interest is no easy task, especially if this is not your main skillset. However, there are tricks which help transform a dull piece of copy into something worthy of people’s attention. And most importantly, anyone can do this! Learn to Edit your […]